On June 7, the Family Legacy Video™ Web site received a Cactus Quill Award of Merit from the Tucson chapter of the International Association of Business Communicators (IABC/Tucson). The Web site was recognized in the category of Electronic and Digital Communications.

Here's what some of the judges had to say:

- "The site is media rich, educational & personalized."
- "Featured products & services are clearly showcased & described."
- "Easy navigation. Very well organized content; clearly written."
- "Greetings, messages, audio clips are very genuine & convincing."
- "Nice & clear call to action for each section."
- "Step by step guides were good."
- "Excellent job."

IABC/Tucson’s annual Cactus Quill, which is in its sixth year of existence, recognizes best practices in communications and is open to everyone in Arizona involved in business communications. This is the second year in a row that Family Legacy Video's Web site has been honored with a Cactus Quill award.

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Occasionally customers ask me to edit interviews they've shot themselves. I'm only too happy to help them turn their raw interviews into more polished videos. Unfortunately, I can't do much about the picture quality, which usually suffers from insufficient lighting and hollow, low-level sound. Most of the time, there's also a third problem: shot composition. Now, even if you don't want to bother with lights and you're happy with the sound off your camera's onboard microphone, the one thing you can do to flatter your subject is to properly compose your shot.

Very simply, shot composition is the way you frame a picture. For some reason, many amateur videographers frame their subjects very widely. A wide shot showing the interview subject from head to toe can certainly serve to introduce your subject and his/her location, but it doesn't bring a quality that's desirable for a conversation, either in person or on video. That quality is intimacy.

Think about it. During most of your conversations, you're only a few feet away, at most, from the person to whom you're speaking. While you're conversing, you're looking in each other's eyes and reading facial expressions. These visual cues, in addition to the content of the conversation, draw you in and help maintain your interest. You should strive to provide viewers of your video interviews with this same "up close and personal" experience.

Here are some tips for composing a more intimate interview:

• No wide shots, please. The widest you should frame your subject is from the waist up.

• Change your shots. At the beginning of the interview, pick three focal lengths - medium (from the waist up); medium close up (from the chest up); and close up (from the neck up). Switch between these shots while you ask your questions to give your interview some much needed visual variety.

• Place your camera lens at your subject's eye level. Unless you're going for some kind of special effect, don't place your camera too high or too low in relation to your subject. Remember, when we're seated we're all at about the same eye level. It's more natural when you frame your shot this way.

• Don't try to do it all. If you're the interviewer, get someone else to run the camera. This way, you can focus on the content of the interview while someone else pays attention to the composition. It's very tough to do both things at once.

- - Steve Pender

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