Answer: When it’s not created by Family Legacy Video, Inc.
I feel the need to point this out because “Family Legacy Video” is a registered trademark belonging to Family Legacy Video, Inc. Yet, I’m always running across production companies using “Family Legacy Video” to describe and promote their video biography/legacy video services. Just found a couple of more this past week. In most cases, I think folks just think “Family Legacy Video” is a generic term, like people who say “Kleenex” when they mean “tissue,” or “Xerox” when they mean “photocopy.”
Since a Family Legacy Video® produced by my company stands for a high-end video biography product and service, I’m naturally very protective of my brand. So remember: A video biography or legacy video is NOT a Family Legacy Video® unless it comes from Family Legacy Video, Inc.