The value of recording life stories.

Gene Edminster is a WWII veteran and a member of my Rotary club. I recently interviewed Gene for the Catalina Rotary Veterans Project, an initiative designed to preserve the military and Rotary service stories of veterans who are club members. At the end of our session, I impulsively asked Gene if he saw value in preserving his stories on video. He responded by talking about the war stories he heard from his father, a veteran of WWI, stories that are now thankfully preserved on audio cassettes. But then Gene turned his attention to his wife, recently lost to Alzheimer’s Disease, and how he wished he’d recorded her stories. His answer was poignant, heartfelt and direct, and spoke directly to the need to preserve personal life stories before it’s too late. To see some examples of ways life stories can be preserved and celebrated, visit the Family Legacy Video Theatre.

Study affirms benefits of personal legacy projects.

The reported benefits of family legacy videos are usually more anecdotal than clinical. But now and again an official study affirms what video biographers know: personal legacy projects often have profoundly positive mental and physical impacts on storytellers and their families. Who says so? Researchers at the University of Michigan and University of Alabama, that’s who.

The “Legacy Project” study is one of the first studies to examine the benefits of family life review efforts. The study concentrated on individuals with chronic, life-limiting illnesses, aged 60 and older. Researchers helped patients and their family caregivers create personal legacies in video or scrapbook formats; the participants were surveyed throughout the course of the project.

Less difficulty breathing, reduced stress and depression and greater social interaction are some the benefits documented by the study. According to co-author Louis Burgio, a research professor at the University of Michigan, “Working together on a joint project called a legacy improved the quality of life of both patients with life-limiting illness and their family caregivers.”

For more details, click here.

Family Legacy Video wins two awards!

Exciting news! Just got word that Family Legacy Video, Inc., has won two Awards of Distinction in the 2010 Communicator Awards competition. Our honors came in the History/Biography category. The winning entries were A Legacy of Family, featuring the life stories of Tucson couple Bill and Wilma Hansen and Charlie’s Story, featuring WWII B-17 pilot Charlie Wilson of Austin, Texas.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The international video competition attracted 7,000 entries this year. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 550+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

Jump cuts: Now you see ’em – now you don’t.

So you’re watching a taped interview on the evening news. The interview subject starts to answer a question, but after about ten words the position of her head suddenly changes from leaning forward to leaning backward. Then, after a few more words, her head suddenly tilts to the left. The audio sounds fine, so what’s going on with the video?

What’s going on is this: When they got the tape back to the studio, the producer and editor decided to slice and dice the interview a bit. Maybe the subject made a mistake that needed to be eliminated; maybe the producer decided to slap the beginning of one answer onto the end of another; maybe the answer ran too long so the producer had to trim a bit to stay within a defined time. Whatever the reason, the driving factor behind the editing was the audio. And if you closed your eyes and listened to the interview again you probably wouldn’t guess it had been edited. But with your eyes open, the edits are obvious. These kinds of edits are called “jump cuts” – because the video image seems to jump at the point of the edit. Jump cuts can be pretty ugly and distracting. But there are ways to apply a little video “sleight of hand” to either hide the jump cuts or at least minimize them.

Cover ’em up:
The best way of dealing with jump cuts is to hide them under visuals. If you have photos, films or other visuals that apply to the subject being discussed, insert them before the jump cuts occur and continue with them on screen until it makes sense to return to your interview subject. If you don’t have photos, you might be able to construct something – maybe a text screen that has some relevant information. Whatever you use, just make sure it relates to the topic at hand. Throwing in a visual that doesn’t pertain to what’s being covered in the interview distracts your viewers from what’s being said. Choose the right visuals, however, and they’ll reinforce and enhance the interview while hiding those distracting jump cuts. Your viewers will be none the wiser.

Smooth ’em out:
What if you really need to make a cut but you don’t have a visual to use as cover? In this case, your best option is to “soften” the cut. One way to do this is to place a dissolve at the cut point. The duration of the dissolve could be as short as three to four frames (known as a “soft cut”) or as many as ten. You’ll have to experiment and see what looks best to you. While it’ll be obvious to viewers that you’re making a cut, at least it’ll be easier on their eyes.

Another technique you can use is known as a “white flash.” Using your editing software, or graphics software like Photoshop, create a graphic screen that is white. Place the screen at the point of the interview edit, let it sit for a few frames, and then dissolve back to the interview. Experiment to see what looks best to you. You might even want to dissolve to the white screen a few frames before the cut, let it linger for several frames, and then use a longer dissolve as you return to your interview. The white flash will help “dress up” the cut a little and make it less distracting.

Chapters: A great way to organize a video biography.

You’ve videotaped your family interviews and collected your photos, films and other visuals. But now that you sit down to edit, the prospect of creating a video that may run a hour or longer is daunting. Just how do you put together a video biography that’s informative and entertaining without getting overwhelmed in the process?

Think: Chapters.

Any large project can be intimidating until you break it down into smaller steps or tasks. Editing your video biography is no different. And organizing your video by chapters is a great way to whittle away at it a little at a time.

If you organized your interview questions efficiently you’re probably ahead of the game. It should be easy for you to group your interview segments by themes like “Grandparents,” “Parents,” “Earliest Memories,” “School Days,” “The War Years,” etc. As you edit, focus on one chapter at a time. Treat each chapter as a “video within a video” with it’s own title, musical theme, tempo and unique beginning, middle and end. Focusing only on the chapter you’re currently editing will prevent you from being overwhelmed by the total length of your project. Before you know it, you’ll be done.

Structuring your video biography around chapters also makes the viewing experience more enjoyable and manageable. It’s much easier for your audience to digest material in smaller bits. And by varying the mood and feeling of each chapter you help keep your viewers engaged and interested. A long video without chapter breaks and no variety in music, mood and pacing can lull your audience to sleep – and the last thing you want your family members to do is to wind up using your video biography as a sleep aid.

Chapters also make things easier for folks who don’t have the time or the attention span to view an entire video in one sitting. By keeping track of the chapters they watched they’ll know exactly where to pick up when they sit down to continue. And if someone wants to revisit a particular section of the video, chapters make it easier to do that, too.

So learn to put together your video biographies one chapter at a time. It’ll make things easier on you and more enjoyable for your audience.

Facing the music.

(Disclaimer: I am not a copyright lawyer – I don’t even play one on TV. This article is not meant to take the place of professional legal advice.)

Music. It’s a key creative ingredient in video biographies. Music can establish pacing, create moods and evoke historical eras. But there’s another aspect of music use video biographers need to heed: the legal side. Why?

Let’s look at a couple of hypothetical situations.

A. The storyteller you’ve just interviewed described herself as a devoted fan of Nat King Cole. Based on that, you decide to feature the song, “Unforgettable,” as the music track for the opening and closing of her video biography and to use other Nat King Cole songs as background music throughout the program. You buy a few CDs or download the songs you need, and set to work.

B. Your legacy video subject is a musician. He talks about how early Bebop influenced his musical style. You demonstrate the influence by playing a few bars from a Charlie Parker tune, then segue to your storyteller playing his own saxophone composition.

So, are these legal uses of copyrighted music? If not, what risks do you take by using it?

The answer to question one depends on how you interpret the fair use provisions in copyright law. Fair use allows you to use copyrighted material, without licensing it, in your documentaries and personal video biographies under certain conditions. Those conditions are outlined in a great guide, entitled “Documentary Filmmakers’ Statement of Best Practices in Fair Use.” A pdf download of the guide is available at the Web site of the Center for Social Media & Social Impact. The link to the best practices guide is on this page. I urge you to visit the site, download the guide and acquaint yourself with fair use.

According to the guide, there are two key questions courts consider in copyright cases:

1. Did the unlicensed use “transform” the material taken from the copyrighted work by using it for a different purpose than the original, or did it just repeat the work for the same intent and value as the original?

2. Was the amount and nature of material taken appropriate in light of the nature of the copyrighted work and of the use?

Judging by these two questions, I’d consider example A to be a blatant violation of copyright law. Importing a copyrighted piece of music into your video without licensing it and using it to underscore your video doesn’t transform the music at all. You’re simply just repeating it. Example B is probably another story. Here you’re using a short excerpt of copyrighted music in an appropriate way – to illustrate a point. Much different.

So what do you do if you really want to use copyrighted music in your next legacy video? The answer: You need to license it. That means going to a music publisher or a rights agency, telling them how you want to use the music and finding out what it’ll cost to get permission. Sounds simple, but it isn’t. Most music publishers aren’t interested in dealing with those of us creating videos for limited distribution. They don’t see profit in it. And if they do respond to your inquiry, you can very likely expect the cost to bust your budget. By the way, the kind of license you’ll need is a music synchronization license. Unlike the right to just listen to a song that you buy, a synchronization license gives you the right to synchronize that music with visuals in a film or video.

Other options? I can vouch for stock music. There are lots of companies offering music specifically designed for use in film and video. Depending on the company you choose, you may pay an annual licensing fee or a per use fee. Or, if you choose to buy royalty-free music, you’ll pay just once – to purchase the song – and then retain the rights to use it in any number of productions. The stock music library I license has a wide variety of music that gives me the creative options I need – and I never have to worry about rights, since the synchronization rights are included in the licensing agreement. Clean and neat – no muss and no fuss.

You may also choose to build your own music tracks by purchasing software that enables you to layer rhythm and melody samples. Or you might search craigslist (try “creative” under the “services” category) for a budding musician willing to let you use his/her tracks for free or low cost in return for acknowledgement in the video and perhaps a copy the musician can add to his/her portfolio.

So what do you risk when you use unlicensed music? The copyright holders can sue you, of course. But so far I haven’t read about many lawsuits directed at folks creating video biographies or wedding and event videos, even though some of them make extensive use of popular music. That’s not to say that someday publishers won’t wake up and realize that all our small companies taken together represent a potentially tidy profit for them. If and when that day comes, I don’t plan on being a test case in court.

Aside from protecting myself legally, the other reason I don’t use unlicensed music falls under the ethical/moral category. Folks who create music deserve to profit from their creations. I feel it would be wrong for me to generate income from the use of their work without reimbursing them. And since the current system makes such reimbursement difficult and expensive, I take an alternative route: stock music.

The bottom line for me when it comes to music: Unless it qualifies as fair use, I never use a cut I haven’t licensed or gotten permission to use. For me, doing otherwise would be illegal, unethical and unprofessional.

Video biography connections – a personal story.

Video biographies are all about making and reaffirming connections – between the past, present and future and with the family, friends and sometimes complete strangers who help us on our journeys through preproduction, production and post production. Here’s a case in point.

Ever hear the story about the shoemaker’s kids? Their dad was always so busy mending shoes for customers that he neglected his own children, who went around with ever-growing holes in the soles of their own shoes, and maybe even barefoot.

Now, my business is custom legacy videos, not footwear. But the old cobbler and I share a common dilemma: How to shoehorn family projects into a schedule dominated by “paying” work. Well, this year I went the shoemaker one better and finished a family project I started three years ago: my mom’s video biography.

The three years since her November 2006 interview just flew by – and I resolved at the dawn of this year not to let a fourth slip past. So this summer I started devoting free hours to the project. My initial goal was to have the video finished in time for Christmas. Then Halina and I invited Mom to visit us for Thanksgiving, giving me an incentive to finish earlier so we could premiere the video during her stay.

Having that deadline did the trick. I felt a great sense of accomplishment (and relief!) as we screened the video in our Tucson living room, as well as the joy that came from sharing the video with family and friends as my Christmas gift this year.
So where do connections enter into the picture?

To start with, the video gave me an opportunity to reconnect with my mom’s cousin, who lives in Guatemala. I haven’t seen or spoken with her since I was a youngster, but since a portion of my mom’s remembrances touched on her husband (my grandfather’s brother) I thought she might enjoy a copy of the video. I asked Mom for her cousin’s address, packed up the DVD and shipped it off to South America, all the while keeping fingers crossed that it reached the intended destination. What a surprise I had when, a few weeks later, I opened my inbox to find an e-mail with the subject heading, “Hello from Guatemala!” My mom’s cousin was overjoyed by the video and had already shared it with many members of her family. She called the video “a travel through time” and invited me and Halina to visit when we could.

I made new connections and resurrected old ones throughout the process. From the antiques vendor who sent me photos of many of the makeup compacts and lipstick cases produced by a company my grandmother once worked for, to the friendly real estate agent in New Jersey who provided pictures of the retirement community where my mom’s parents lived for a time, to an old friend of my mom’s who e-mailed me some images from their days as Army wives in North Carolina – and to a former next-door neighbor I tracked down who fished out an old snapshot that showed what my boyhood home looked like just before my parents bought it in 1959.

In a larger sense, this personal project left me feeling more connected to my passion for video biography than ever before. It’s a passion I know will continue to drive me to help others to preserve, share and celebrate their life stories on video.

A "Miracle on 34th Street" in Tucson

Last week I finally saw “Miracle on 34th Street” on the big screen. Not that weak color remake, mind you. I’m talking about the original, in glorious black and white. After all these years of watching the film on TV with “minimal commercial interruptions” I saw the film as it was enjoyed by audiences during its initial release in 1947.

Many thanks to the Fox Theatre, here in Tucson, Arizona, for including “Miracle on 34th Street” in its holiday film series. The Fox, by the way, is a classic Art Deco movie house, recently restored to its original glory; it’s the perfect venue for classic films like “Miracle.” If you’re ever in Tucson, be sure to check out the Fox – it hosts live performances as well.

Learn "Video Biography Basics" in January 2010

Get ready to dust off your headsets and double check your Internet connection – Family Legacy Video’s next Webinar series is on the calendar!

Family Legacy Video is proud to present “Video Biography Basics,” a six-session Webinar series led by award-winning video biographer and Family Legacy Video president Steve Pender. If you’ve been wondering what it takes to create a legacy video, this series will answer your questions and give you practical and professional tips and techniques you can apply to your own do-it-yourself video biography project. The sessions are designed for beginners and advanced beginners.

Choose from morning or evening sessions. The dates: January 19, 26; February 2, 9, 16, 23. Individual sessions cost $40; sign up for the series and save 10%.

For more information and to register visit Family Legacy Video’s Workshops & Webinars page.

Introducing a new twist on gift certificates

Remember the last time you gave someone a really great gift – and how much fun you had anticipating the reaction your present would generate – and how great it was sharing in the recipient’s surprise and joy?

The gift of a video biography from Family Legacy Video certainly falls into the category of unique and special gifts, but it poses a challenge: Since the legacy video is most often created after you announce the gift, what can you give your storyteller that will surprise and delight him or her and generate excitement about your special present?

Family Legacy Video’s answer is a new twist on gift certificates. We call it the DVDficate™. It’s a personalized video on DVD that’s a really fun way to announce your legacy video gift.

Sorry, we no longer offer the DVDficate™. We can, however, provide a printed gift certificate – or send you a PDF file you can print yourself.