In many ways, technology has certainly shrunk our world. All you have to do these days to get in touch with someone on the other side of the globe is dial a phone or log on to the Web; within seconds you can be chatting, either by voice or text. It’s easy as pie. But let’s say, after doing some research, you find that the video biographer you want to hire is located in another part of the country, like Tucson, Arizona? How easy will it be to work with someone who may be hundreds or thousands of miles away?

The short answer is that a long distance relationship with a video biographer can work quite well. In fact, I’ve worked with clients from coast to coast and points in-between. But there are some things to consider when looking for a professional outside your local area.

COST
Might as well deal with this issue first. Not a week goes by that I don’t get a call from a prospective client asking me if I can travel to their location outside Arizona. When I say yes, the next question is usually, “Does travel add to the cost?” Quite honestly, it does. A video biographer living and working in your area doesn’t have to bear the expenses that come with airfare, hotel rooms and rental cars. Your local pro also won’t need to spend an extra day’s worth of time traveling to your location and back home. In all fairness, it’s only right to reimburse the video biographer you hire for travel expenses. Personally, I don’t “mark up” travel – I just pass along the actual costs to the client. I can either add the costs to the agreed-upon budget or subtract them from the budget. Let’s say I have a budget of $20,000 and travel expenses of $2,000. To be able to devote all of the $20,000 to the video, I would add the $2,000. The client would then pay a total of $22,000. If the client can’t go as high as $22,000, I can subtract travel expenses, leaving $18,000 to devote to the actual video production.

COMMUNICATION
Staying in contact during the course of production is crucial. You’re likely to have lots of questions about the process and your video biographer will also need information from you. Some people prefer chatting face-to-face or just feel more secure dealing with someone local. However, a professional video biographer, working long distance, can consult with you and conduct preinterviews over the phone just as effectively as in person. One word of caution: You and your video biographer SHOULD NOT rely entirely upon e-mail. E-mails can sometimes be cryptic and incomplete; they also don’t convey emotion well. When I want to send a reminder or ask for a small bit of information, e-mail is fine. For anything more than that, I prefer to pick up the phone and call.

KEEPSAKES
If you do choose to work long distance, you’ll need to decide how to best get your family photos and other mementos into your video biographer’s hands for scanning and shooting. If you’re comfortable shipping your items make sure you wrap them well and cushion them to guard against damage. Clients have been shipping me photos, singly and in albums, for years. Nothing has ever been lost. The only damage in all these years resulted when a client sent a glass-covered photo that wasn’t properly protected, resulting in some breakage. While shipping long distance has worked fine, I understand that some families may be uncomfortable with the thought of packing up their old photos and trusting them to FedEx. That’s why I always ask my long distance clients if they have any photos or other items that they aren’t comfortable shipping – or that wouldn’t be practical to send to me. Knowing that, I can build in some extra time before or after the interview taping to scan or shoot the keepsakes on location.

The foundation of a successful video biography is a well-researched, conducted and recorded interview. But just as important as what the storyteller says during his or her interview is what viewers see. Many times it’s just fine to have the storyteller on screen. Other times, the interview can be wonderfully enhanced by visuals that illustrate the incidents, people and places being described.

What do I mean by visuals? Photos, certainly. But visuals can also include family movies, newspaper and magazine clippings, yearbooks, wedding invitations, journal entries and memorabilia like medals, awards and trophies, etc. Knowing what kinds of visuals can best enhance a storyteller’s legacy video is one of the strengths a professional video biographer brings to the table.

When I first sign a client, we talk in a general way about the kinds of visuals that may be available within the family. Then, after I learn more about the storyteller during the preinterview process, I’ll send the client a specific “wish list” of all the visuals I think will help contribute to the video. After the on-camera interview, I often follow up with a final list, based on other stories that surfaced during the videotaping. These lists guide my clients during their searches for the perfect images to include in their legacy videos – and will often give them ideas for items they might never have considered. After all, as a professional visual storyteller I’m used to thinking visually – and I use this experience to help direct and inspire my clients as they search through their family archives.

Knowing how to use these visuals effectively is another strength a professional video biographer brings to a legacy video project. But that’s another story. Before you can use those visuals, however, you have to find them. And before you can find them, you have to know what to look for. A professional video biographer is just the one to guide you on “the hunt.”

I’m excited to be able to add another trophy to Family Legacy Video’s trophy case! It’s an Award of Distinction from the 2013 Communicator Awards. The honor came in the History/Biography category for the video biography entitled Isabelle Smith Lamb: Getting Down to Business. This four-part legacy video series featured the life story of Isabelle Lamb of Hoquiam, Washington and Tucson. You can view a clip from Isabelle’s custom video biography here.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The international video competition attracted over 6,000 entries this year. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.