Why hire a video biography pro?

You own a pretty nice consumer camcorder. You’ve dabbled in editing. You’ve even created birthday video DVDs for family members. AND you’ve decided that this is the year you’re going to create that long overdue video biography featuring your grandparents, or your mom and dad. After making that decision, you’re immediately confronted by another – whether to attempt to create the legacy video yourself or hire a professional personal historian/video biographer to work with you and for you. If you have the financial resources, there are definite benefits that come with hiring a pro.

Organization
In order to proceed smoothly, a video project needs to be organized from start to finish. A professional video biographer can bring years of organizational experience to the table. A pro can talk with you about your goals and wishes for your video and then design a production that meets your needs and your budget. A pro knows how to start a legacy video project and then proceed efficiently each step of the way. A true professional treats you, the client, like the executive producer – consulting you and ushering you and your family through the process.

Creativity
A professional video biographer will be well-versed in visual storytelling techniques. He or she can offer you a number of ways to approach and treat your family stories and storytellers. And a pro will have a realistic idea of the cost and time involved in the different options he or she offers you. A real pro will be able to show you samples of past work so you can make informed decisions about the creative direction of your legacy video.

Production Experience
Your storytellers deserve to be presented in the most flattering way possible. A professional can insure that your storytellers look and sound their very best on camera. This means professional lighting, knowing how to compose a pleasing shot and using a high-end camera to capture the image, along with top-notch microphones to ensure great sound. A pro will also know how to make a storyteller feel safe and comfortable during the interview in order to ensure an effective “performance.”

Editing Expertise
The final edit is where the magic happens. A video biographer who is an experienced editor can take all the raw elements collected during the production process (interviews, photos, films, music, sound effects, etc.) and turn out a program that exceeds your wildest expectations.

Time Management
Best of all, a professional video biographer can be working on your project steadily, not squeezing it in during a free moment here and there like you may have to do. This means your video biography actually gets finished – and doesn’t get put off for yet another year.

True, you’ll have to pay for the service – but in the end, the value a professional can bring to your project may be well worth the price.

Two more veterans’ stories preserved.

I recently interviewed two Korean-era vets for my Rotary club’s veterans project. This’ll make 9 interviews so far, with the first 7 being WWII vets. Hope to have these latest two up on the web and off to the Library of Congress by the end of the summer. If you’d like, check out what my club is doing for our vets at the Catalina Rotary Veterans Project site.

Another award-winning video biography!

I’m excited to be able to add another trophy to Family Legacy Video’s trophy case! It’s an Award of Distinction from the 2013 Communicator Awards. The honor came in the History/Biography category for the video biography entitled Isabelle Smith Lamb: Getting Down to Business. This four-part legacy video series featured the life story of Isabelle Lamb of Hoquiam, Washington and Tucson. You can view a clip from Isabelle’s custom video biography here.

The Communicator Awards is the leading international awards program honoring creative excellence for communications professionals. The international video competition attracted over 6,000 entries this year. The Communicator Awards are judged and overseen by the International Academy of the Visual Arts (IAVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.

A heartwarming testimonial.

If you watch too much Home & Garden Television (HGTV) like I do, you’re well familiar with the “reveal.” This is where the designer ushers his/her clients (usually the clients have their eyes closed) into their newly redesigned/rebuilt room or space, asks them to open their eyes, and then enjoys their reactions. As a video biographer and personal historian with clients spread throughout the U.S., I’m not often able to be present when a completed legacy video is “revealed” for the first time. But I do enjoy the feedback from my clients and storytellers and find it quite fulfilling.

I recently delivered a Family Legacy Video Q&A™ that a client hired me to produce for her dad. My client’s response made my day. I thought I’d share it with you:

My Family Legacy Video® is perhaps the most valuable possession I will ever own. It is an irreplaceable treasure for my children, my children’s children. In his video, my father speaks with candor and clarity for two hours about his life, telling stories I’ve never heard before and will treasure forever. I am touched beyond explanation for the gift Steve Pender has given us. My dad is the most beautiful man, and this heartfelt interview, woven exquisitely, makes my heart sing with joy and gratitude for our Family Legacy Video® of the man who will always be my Daddy.

Wow – it sure doesn’t get any better than that.

The preinterview – a key step in preparing for a video biography interview.

One of the keys to a successful video biography interview lies in preparation – doing your homework, if you will. And one of the best ways to ready yourself, and your storyteller, for that all-important on-camera interview is to start your prep work with a preinterview. What’s a preinterview? As the name implies, it’s the interview before the interview. In other words, an interview you conduct with your storyteller before the actual shoot-day.

A preinterview takes the form of a casual conversation between you and the storyteller. It’s a opportunity for the two of you to meet and to build a rapport that will help your storyteller feel comfortable on camera. Very importantly, the preinterview gives you the chance to hear your storyteller’s life stories and to use the information you learn to construct questions that will elicit those stories on camera.

A preinterview is also a great time to explore – if an interesting memory surfaces during your conversation, feel free to ask about it and see where it takes your storyteller. You could dig up some very interesting remembrances that will surprise and delight your storytellers and their families.

In addition to helping you prepare questions, you’ll walk into the videotaping session knowing your storyteller’s background. If the storyteller gives you an incomplete answer while the camera is rolling, you’ll know it – and you’ll be able to ask a follow-up question to help fill in the rest of the picture.

The process is simple. Just schedule a time that’s convenient for your and your storyteller (you may or may not need multiple sessions). Come prepared with a pen and lots of paper for note-taking. If you don’t want to rely entirely on written notes, a small audio recorder is a great backup that will help you review the session at a later date. Then, start asking questions – and don’t forget to take notes!

In addition to helping you collect the background information you need to conduct a successful interview, a preinterview often helps “jump start” a storyteller’s thought processes. He or she will often remember additional stories in the time between the preinterview and the taping.

So do your homework and conduct a preinterview as you prepare for your next video biography interview. You’ll be glad you did.

Creative editing gives new life to old VHS interviews of 1930s race car owners & drivers.

They were loud, fast and dangerous. They were the sprint and midget cars of the 1930s and a recent Family Legacy Video project brought the memories of those seat-of-your-pants racing days to life.

It all started when a client sent me a VHS recording (probably a copy of a copy of a copy) from the mid 1980s. The recording featured a casual, living room interview conducted by a racing photographer/racing historian named Bruce Craig. On the tape, Bruce speaks with some of the early owners and drivers of the 1930s East Coast circuit: Sam Alperti, Bill Scarince, Bill Morrissey and Myke Collins. My client wanted to share this interview with other racing history aficionados and hoped I could take his old, grainy VHS tape and create a show with a professional look.

Happy to take on the challenge, I asked my client about visuals he could provide. Through his connections, we turned up vintage photos of all the interview subjects from their racing days, including shots of one horrific accident that one of the racers was lucky to have survived.

The photos were a great start, but I wanted more. I managed to track down a video that featured archival film of 1930s racing action, shot at the very tracks where our racers competed. Things were definitely looking up. But – I needed sound. The racing film was silent – I wanted to hear the roar of the engines!

An Internet search led me to a racing museum in the Midwest and a referral to a site featuring just the sound effects I was looking for. Then it was time to pick some upbeat, 1930s-style tracks from my music library and start editing.

The old VHS interview footage was far from pristine, but I was able to improve the image using color correction. The host employed a handheld microphone which he sometimes forgot to aim at his subjects, so I had lots of audio adjusting to do. The opening, featuring vintage racing shots, great music, screaming engines and animated text really evoked the early racing days and set up the interviews beautifully. Skillfully using the photos, I was able to illustrate the racers’ stories and also cut out some unneeded dead air. Delivered on a custom-printed DVD in a DVD case with a custom-printed insert, the final product exceeded my client’s hopes.

The moral of the story is this: You may be presented with an occasional lemon (like old VHS footage). But if you apply some initiative and creativity, you can produce some very tasty video biography “lemonade.”

The pros & cons of two different interview techniques.

If you’ve watched your fair share of documentaries, you’ve seen interview subjects presented in a variety of ways. Sometimes the storytellers speak directly to the camera. Other times they look left or right towards an unseen interviewer. Is one technique better than the other? And how do you choose?

The answer to the first question is “no.” Each technique is valid. Your decision on how to have your storyteller relate (or not relate) to the camera will be based on both stylistic and practical considerations.

The “facing the off-camera” interviewer look is a classic. It puts the viewer in the role of a third-party observer, kind of like watching someone through the one-way mirrors used in focus groups and police interrogation rooms. It’s comfortable – the storyteller is responding and relating to an unseen interviewer and you get to enjoy the conversation as well. By contrast, the “direct address” technique, where the storyteller faces the camera, breaks that one-way mirror. This style gives the impression that the storyteller is speaking directly to you, the viewer. This is a more forceful, “baring of the soul” style of interview.

Aside from these differences in style, there are some practical points to consider. The “off-camera” technique is generally easier to stage and shoot (more on that later). It’s also a technique that allows you as the interviewer to directly relate to, and engage, your storyteller. This one-to-one rapport is a vital component of a successful interview. By contrast, if you choose the “direct address” technique, your storyteller will need to speak to the camera. This is something that many folks, probably most of the people you’ll interview for video biographies, are not comfortable doing. It can also be confusing for the storytellers – where do they focus their attention? They’ll need to listen to you as you ask the question, and then remember to deliver their answer to the cold, glass eye of the camera.

There are devices designed to make this form of “direct address” interview easier on the storyteller. One takes the form of a modified teleprompter. A monitor mounted in front of the camera lens shows an image of the interviewer, but doesn’t block the image of the storyteller from being recorded. Google “interrotron” for information on one such device. As mentioned earlier, however, this adds a level of complexity (and expense) to your shoot that makes it a little more difficult than the “off-camera” technique – because you’ll need to buy or rent and set up extra gear.

Which style should you adopt? For most of your video biographies, the “off-camera” technique will probably work best. If you’re creating an ethical will, where the client wants to deliver personal messages “one-on-one” to relatives and friends, and is comfortable speaking to the camera, the “direct address” technique may be the ticket.

Summer memories: The ice cream man.

While doing research for a video biography I unearthed a couple of photos of Good Humor trucks from years past. They really brought back happy memories for me. So with summer here I thought I’d share some of my sweet remembrances.

Pavlov could’ve been an ice cream man. That’s because the stimulus response he pioneered with bells and dogs worked its magic years later on me and the other kids in my neighborhood. Only we weren’t salivating over savory canine treats, but frosty ones in cones and cups and on sticks.

I remember a number of mobile vendors servicing my New Jersey neighborhood during the 1960s. We had a fix-it guy who’d drive around with a workshop on wheels. He’d repair household tools and sharpen knives – or anything with a blade. There was also a farmer who sold fresh produce out of his truck. It was a real roving farmer’s market; I can remember him stopping right by our corner so my mom could buy some corn-on-the-cob.

Of course, the real stars on wheels as far as the neighborhood kids were concerned were the ice cream and Italian ice guys and gals who materialized every summer. Good Humor, Mr. Softee, Carvel, Little Jimmy Italian Ices and Mama Rosa’s Italian Ices all competed for our nickels, dimes and quarters. You could hear them coming from blocks away, their approach announced by either ringing bells or canned music. In my mind I can still hear the rhythmic tinkling of the Good Humor bells and the tinkly, music box-like tune Mr. Softee played. The trucks were all different, too. You had the white Good Humor truck with the open cab and the freezer on the back. Mr. Softee offered soft ice cream in cones made on the spot and sold out of white vans. Carvel trucks were big and silvery, almost like an entire ice cream store on wheels. You could get a variety of soft ice cream, in addition to ice cream cakes, from them.

I was also a big Italian ice fan. I loved all the flavors, from basic lemon to bubble gum. One of my greatest treats, when I had a quarter to spend, was a freshly-scooped rainbow ice from Little Jimmy, featuring not one, not two, but three flavors of my choice. Truly icy heaven in a cup. Wow, I’m salivating just writing this.

Summer just wouldn’t have been the same without the sights, sounds and tastes offered up by the ice cream and Italian ice guys. I’ll never forget them. How about you?

Locate U.S. Navy history ship photos at NavSource Naval History site.

I recently interviewed a WWII veteran who is a fellow member of my Rotary club. He was a Navy man during the war, serving as Executive Officer aboard a Landing Ship Medium (LSM), an amphibious craft he and his crew sailed all the way from the mainland United States to Okinawa. He didn’t have any photos of his ship, so I took it upon myself to try and locate an image or two. I fired up my computer, went online and searched the name of his LSM. In next to no time at all, I found a page dedicated to his ship at a site called NavSource Naval History. The page featured three photos of the LSM, which I forwarded to the vet (to his great delight).

NavSource Naval History is a volunteer-run site devoted to preserving naval history, in large part through a comprehensive collection of photos. Some of the shots were taken by U.S. government employees; others come from private collections. The site is a labor of love and offers a wealth of information. If you’re a naval history buff or would like to find images of a particular U.S. Navy ship, check out NavSource Naval History. Chances are, they’ll have what you’re looking for.

UPDATE – 7/2/17: Over the last few days, readers have been asking why the NavSource site is offline. I have no connection with NavSource and can’t answer that question. Let’s hope the problem is temporary. Steve Pender

Keep your storyteller on track.

One of my favorite Mark Twain stories is called, “His Grandfather’s Old Ram.” (I have a recording of Hal Holbrook performing this – it’s a hoot.) The tale features an elderly gentleman who starts to tell a yarn about a fellow’s encounter with a rather cantankerous ram. Unfortunately, the storyteller keeps digressing from this account to another and then another and then another – all hilarious, until he falls asleep without ever finishing his original story. Now, this makes for great reading and engrossing theatre – but you can’t afford to let your video biography interviews spin out of control like this. You can waste time and tape (or memory) and wind up not getting the material you were after in the first place.

So, if you have a storyteller who you know is prone to meandering off onto tangents, what can you do to keep him focused and on track?

Do some homework. Before the interview, chat with your storyteller and discuss the subjects you’d like to cover during your session. If you need to, ask him for some background information related to the stories you want to capture. Also, ask him whether there’s anything he feels is important to relate.

Create your questions. Use the information from the step above to draft a list of questions. Show them to your storyteller so that he can see exactly what you plan to ask. This will help him to mentally prepare for the interview. He may also have a helpful change or addition to the list.

Control the interview. The interview is a bit of a dance between you and the storyteller. You have an agenda, but you need to be flexible enough to allow your storyteller to be spontaneous and follow the occasional tangent. The challenge is to keep your storyteller from wandering too far afield. Here’s what I recommend: Keep a list of your questions on a clipboard on your lap – and make sure you have enough room on the list to make some notes. Listen carefully! When your storyteller takes a detour, make a mental note (and then a physical one on the question list) of where he left the previous story. Now, focus on what he’s currently relating and give him a chance to return to the question at hand. If it’s clear that he’s not coming back and that you need to rein him in, simply note on your question sheet what it is he’s talking about. Politely interrupt him, tell him that you’ll gladly return to what he’s saying later in the interview – but that you’d like to finish up with the subject you were addressing before he took that left turn. Then, ask him a follow-up question that’ll get him back on track. For example: “Before you started talking about B you were telling me about A. Please tell me what happened after…”

Of course, keep your word later and ask about the subject he was addressing before you needed to interrupt.

With someone who tends to go off on tangents, you may need to do a lot of “reining in” during the course of the interview. But, if you are patient and gentle about it, you’ll not only get all your main questions answered – you’ll capture some interesting and unexpected tidbits as well.